PwC Cambridge launched a new digital accelerator – a 12-week Innovation Programme supported by Multinational Corporations collaborating with technology scale-ups – on February 13, 2024.
Throughout 2023, PwC’s worldwide network dedicated a sum of $1 billion towards technology solutions and accompanying programs, establishing its position as one of the leading organizations in terms of cloud utilization worldwide.
This intentional investment aims to stimulate forward-thinking, elevate standards, and boost productivity for clients. As a component of our continuous global technology revolution, we are utilizing the innovative skills of our team to provide novel solutions and advance service effectiveness.
The recently launched digital accelerator aims to address major innovation difficulties by providing guidance, coaching, and collaboration opportunities between large corporations and startups.
By selecting innovation challenges from various clients within the PwC Global network, the digital accelerator at PwC is well-equipped with the essential expertise, information, and technological capabilities. This program highlights the accounting giant’s dedication to promoting innovation and enabling successful resolutions to intricate business problems.
New expertise bought on board
In November 2023, Abhi Naha joined PwC as the Digital Accelerator director and has been tasked with spearheading a new initiative. As part of his responsibilities, Naha will be responsible for developing and overseeing PwC’s new technology division.
This division aims to tackle innovation challenges by leveraging the potential of scale-ups and building strong relationships with trusted ecosystems, resulting in enhanced insights, impact, and value generation.
“With significant advancements in Gen AI, digital sustainability, healthcare, and cloud computing, this innovative digital accelerator will combine world-class techno-economic thinking with strategic scale-up partnerships. Our goal is to deliver value and impact at scale and speed, particularly in high-growth markets,” said Naha in a statement.
“This marks the first time we are launching a global, three-month accelerator initiative within the PwC to assist scale-ups and startups in overcoming their challenges. Our people are empowered to identify areas where innovation can enhance efficiency.”
The constantly evolving technology industry is heavily influenced by new advancements, creating a significant divide between cutting-edge technology and effective business strategy.
While numerous technology companies prioritize showcasing the capabilities of emerging technologies such as 5G, Gen AI, and IoT smart cities, they often lack a comprehensive grasp on how to effectively implement and scale these innovations within a business context.