He Left the Racetrack to Rebuild Accounting With AI.

Former Racing Car Driver Launches Omni to Transform Accounting Workflows With AI
London, UK
Artifact (https://www.getartifact.com/) today announced the launch of Omni, an AI-powered workflow orchestration platform designed to address a critical bottleneck in the global accounting industry: fragmented workflows across disconnected systems.

Founded by former racecar driver turned AI engineer Ariel Harmoko and Carter Springall, Artifact is taking a contrarian approach to a $600 billion industry that has long focused on improving individual tools rather than the workflows connecting them.
“For years, the industry has focused on building better tools,” said Harmoko. “But accounting doesn’t have a tool problem — it has a workflow problem.”
Modern accounting firms rely on a growing stack of software, including ERPs, payroll systems, and client-specific platforms. While each promises efficiency, the workflows between them are often manual, stitched together with spreadsheets, workarounds, and institutional knowledge. As firms scale, this fragmentation increases operational drag, limiting efficiency and capacity.
Artifact’s solution is Omni, a platform that sits on top of existing systems and orchestrates the workflows connecting them. Rather than replacing software, Omni transforms fragmented processes into automated, auditable systems.
Users can describe workflows in plain English and convert them into cross-system automations. Firms can also turn internal processes into reusable templates, enabling consistent delivery across clients without rebuilding workflows from scratch. Over time, Omni improves as corrections feed back into its AI models, reducing manual intervention with each cycle.
The launch comes as accounting firms face mounting pressure from a global talent shortage and rising demand for higher-value services like Client Advisory. Many professionals remain tied up in manual operational work, limiting their ability to focus on advisory roles.
Artifact aims to relieve this pressure by automating the connective layer between systems, allowing firms to scale without increasing headcount.
Early adopters report strong results, including up to 7× return on investment within the first year, alongside meaningful gains in efficiency and team capacity.
The company raised a seed round in 2025 led by Andreessen Horowitz Speedrun, with participation from Motive Partners and Angel Invest, as well as operators from leading AI and software companies.
“In racing, everything is a system,” Harmoko added. “If something breaks, you feel it immediately. Accounting has the same problem – it’s just been hidden for longer.”
With Omni, Artifact is betting that the next generation of accounting firms will be defined not by the tools they use, but by how seamlessly their systems work together.