PricewaterhouseCoopers officially rebrands to PwC

PricewaterhouseCoopers, the world’s biggest accountancy practice is
rebranding to officially become “PwC”.

The new branding goes live on Monday 20 September on PwC’s websites around
the world and includes a simplified logo consisting of the initials “pwc” in
lower-case type.

However, “PricewaterhouseCoopers” remains the full name of the global
organisation for legal purposes and will be the name used by PwC firms to sign
company audits.

The logo was developed by brand consultants Wolff Olins, with the input of
PwC’s clients, partners and employees and is designed to be easier to use and
better suited to digital and online use.

In practice, the initials “PwC” have been used interchangeably with ”
PricewaterhouseCoopers” both within and outside PwC since its formation in 1998.

Ian Powell, PwC UK chairman and senior partner, said:

“We believe that moving to the ‘PwC’ name brings us into line with how our
clients and our people already refer to us.

“We see advantages in making this visual change as it also helps us focus on
how we communicate our values and services in a more consistent and coherent
way, particularly online.”

Dennis Nally, PwC International chairman said: “We think our new brand
expression visually distinguishes PwC in the same way that the quality and
expertise of our people differentiates the experience of working with PwC.”

“Underlying the visual elements is what the PwC brand really stands for – how
we are viewed by our clients, our people and our stakeholders.

“Beyond our capabilities and experience, we want PwC to be known for building
great relationships with clients that help them create the value they’re looking
for.”

Further reading:

ACCA
spends £85,000 on new logo