Xero launches global partner programme expansion

XERO, unveiled its expanded global partner programme at Xerocon South, the accounting technology conference in Australasia.

The new programme, available in November, will provide accountants with ways to access clients based on industry, apps and banking relationships, and provide better visibility of the Xero Adviser Directory.

Doug LaBahn, Global VP Partner Marketing at Xero, said: “We’ve completely re-platformed our partner program to expand and improve all the ways that partners interact with us.

The new adviser directory also has a feature that promotes partners in the operating area as well as other features such as detailed listings, profile pages and search filters to give partners the tools to market their business.

Accountants will also be able to use new report templates, use staff management tools including staff certification status’ and view a list of all clients.

The programme includes a more personalised Xero Certification process, and point systems for partners to earn a higher status.